Mobile Application Development | How to Use Mobile Push Notification
How to Use Mobile Push Notifications to Reduce App Churn
In the early stages of a mobile app launch, rapid growth is a key priority. User acquisition builds a solid foundation for market success, and while acquisition remains an important metric throughout an app’s lifecycle, the emphasis should shift towards user retention for long-term traction.
Arguably, building a loyal customer base is far more valuable than acquiring the occasional apathetic user. Leveraging mobile app push notifications properly is paramount for uplifting and maintaining retention rates.
To that end, this post will describe how to reduce app churn by implementing push notification best practices to engage and convert users into long-term, loyal customers.
Messaging opt-in rates directly correlate with heightened user retention. Push notifications open direct lines of communication with your audience from which you can encourage activity and re-engage inactive users. But, in order to spur action, users need to agree to receive messaging from you, and that can be a difficult task in itself. Most people have enough activity happening on their phones and often decline push notifications unless they see the value in receiving them. In fact, a staggering 78% of users will turn off push notifications if they’re unsatisfied with the messaging.
It’s never too early to promote your app’s value proposition. Beginning with the app store bulletin, you can advertise both the app’s generic value as well as the advantages of opting for push notifications. It’s essential to remember a user is thinking about how messaging will benefit their experience and not your marketing strategy.
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