With Windsor Get Detailed Insights Of The Markov Model Vs. Shapely Value
In order to have maximum revenue without wasting on investments, an attribution modeling technique can guide your business in making well-researched decisions. At Windsor, we understand the various techniques that can be used in order to get the best attribution modeling insights.
Today many organizations still rely on the last-click models, the aim is not to deeply get into analytics, rather simple take out inferences and make a rational decision. But for those who wish to take the next step and understand more about marketing optimization, the choices are normally done between the Markov model or the Shapely value-based model. The Google Attribution 360 is also one of the much-customized version of Shapley value.
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Last Update : 15 October 2018
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