Understanding Online Tracking Technology: How Websites and Apps Monitor Your Activity (Health & Beauty - Health Services)
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Item ID 9393547 in Category: Health & Beauty - Health Services
Understanding Online Tracking Technology: How Websites and Apps Monitor Your Activity | |
As defined by the U.S. Department of Health and Human Services (HHS), online tracking technology refers to the tools websites and mobile apps use to monitor user behavior on their platforms. These tools play a crucial role in helping companies understand how people use their services and how they can improve them. While cookies are a well-known example of tracking technology, there's more than meets the eye. Online tracking encompasses various technologies beyond cookies. Some of these include: Web Beacons or Tracking Pixels: These are tiny, invisible images embedded in web pages or emails. They are used to monitor when a user opens a webpage or an email, providing valuable insights into user engagement. Session Replay Scripts: These scripts record user interactions on a website, allowing companies to review and analyze user behavior to enhance user experience. Fingerprinting Scripts: These scripts collect unique information about your device, such as its configuration and settings. This information is then used to create a digital fingerprint of your device, helping companies identify and track users across different websites. What Does Online Tracking Technology Collect? When tracking technologies are employed in mobile apps, they can gather a plethora of information, including: Device ID: Your device's unique identification number. Geo-location: Your physical location at any given moment. Advertising ID: A unique identifier assigned to your device for ad targeting purposes. https://conferencepanel.com/blog/what-is-online-tracking-technology-and-how-to-find-and-remove-tracking-tech-/44  | |
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| Target Nation: All Nations Target City : Covina Last Update : 29 September 2023 8:10 AM Number of Views: 75 | Item Owner : Conference Panel Contact Email: Contact Phone: 8008037592 |
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2024-04-29 (0.223 sec)