Why Modern B2B Marketing is More About Technology | |
Marketing used to be an act of storytelling and theatre. The marketing leader’s job was to charm the room, win the pitch, and trust that a clever slogan could carry a product the rest of the way. Campaigns were built on instinct and cigarette smoke. Data was something you glanced at, not something you built around — a far cry from today’s era of B2B marketing technology, where decisions are data-driven and strategy blends creativity with analytics. That world has gone. The modern marketing department looks less like an ad agency and more like a command centre. Dashboards instead of storyboards, analytics instead of ashtrays. The Chief Marketing Officer has become part brand builder, part technologist, fluent in both narrative and numbers. ![]() | |
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Target Nation: All Nations Target City : AMERICA Last Update : 09 October 2025 11:22 AM Number of Views: 29 | Item Owner : Mercy Contact Email: Contact Phone: 8529631470 |
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